Lecture inspirante de l’ouvrage de Sarah Proust sur l’impact de la mise en place du télétravail sur l’avenir du bureau. Le marché du bureau est en cours d’ajustement (exemple sur le marché toulousain, en 2020, seulement 9 grandes transactions +de 1000m2 contre 30 grandes transactions en moyenne pour les autres années).
Le marché du coworking pourrait être le grand gagnant de cet ajustement à condition d’adopter une approche servicielle (vendre le service au lieu de la surface). Il est difficile d’avoir tous les équipements chez-soi dans le cadre du télétravail, les utilisateurs auront des besoins particuliers pour des usages spécifiques.
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